Storyhunter CEO: Virtual reality is the ‘most powerful medium’ for storytelling, by Clothilde Goujard


For video journalists, virtual reality (VR) technology is not new. It’s been talked about since the 90s. But recently, there’s been more of a push as big companies have made the jump and started embracing the technology.

Popular platforms like YouTube and Facebook have introduced 360° viewing abilities. Google Cardboard has become more widely available and they’re much cheaper than VR goggles. As VR is gaining traction, news organizations like The New York Times and The Huffington Post have started looking into it.Storyhunter, a platform connecting more than 15,000 video professionals with companies in need of their services, saw this opportunity and recently decided to offer VR and 360° services on their website. Videographers can now offer 360° video production to companies and clients through Storyhunter.

The company is going even further and is publishing content, on its blog or in online guides, to help filmmakers add this new technique to their skillsets.

“We’re encouraging everybody in our network to start experimenting, get to know the tools, see how storytelling will be like in the future and really shape it,” said Jaron Gilinsky, founder and CEO of Storyhunter.

Although Gilinksy said he believes we’re still at the beginning of VR, he thinks it’s necessary for video journalists to be ready.

“I think it’s something video journalists should start experimenting with and play around with if they can access some cheap VR gear and rigs,” he said.

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