Tag: vr uses

virtual reality / vr production

Walking in another’s virtual shoes: Do 360-degree video news stories generate empathy in viewers? by Dan Archer and Katharina Finger

Does immersion yield empathy? The aim of this report is to address the question of whether news media—in this instance, short-form journalistic stories—presented in a 360-degree video format affects a user’s empathetic response …

Walking in another’s virtual shoes: Do 360-degree video news stories generate empathy in viewers? by Dan Archer and Katharina Finger Read More
vr business

MK2 to Equip VR Venues Around the World… by Elsa Keslassy

One year after launching Europe’s first and biggest VR space, MK2 is set to start commercializing VR plug-and-play equipment for global exhibitors who are looking to launch VR venues in theaters, museums, and …

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vr business / vr movie

Hollywood 360: how virtual reality is poised to take on the traditional movie industry, by John Mateer

The Lawnmower Man was the first feature film to depict a new type of technology that enabled characters to explore synthetic, simulated worlds through an emerging new medium called virtual reality (VR). That …

Hollywood 360: how virtual reality is poised to take on the traditional movie industry, by John Mateer Read More
virtual reality

Virtual Reality Museum Puts Rembrandt in High-Def, by Molly Schuetz

The Kremer Collection has spent the past two decades loaning out its collection of 17th-century Dutch and Flemish art to museums and galleries around the world. As of Thursday, the collection will have a …

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vr production / vr software

Lytro Announces VR Light Field Rendering Software ‘Volume Tracer’, by Scott Hayden

Lytro, the once consumer-facing light field camera company which has recently pivoted to create high-end production tools, has announced a light field rendering software for VR that essentially aims to free developers from the current …

Lytro Announces VR Light Field Rendering Software ‘Volume Tracer’, by Scott Hayden Read More
vr business / vr camera / vr camera rig / vr production

Lytro Launches Light-Field Tool Aimed at Animated Virtual Reality, by Carolyn Giardina

Its first demonstration short will be presented this week at the On the Lot confab.   Lytro, the Silicon Valley-based company that’s developing light-field based technology for Hollywood, is launching a new tool …

Lytro Launches Light-Field Tool Aimed at Animated Virtual Reality, by Carolyn Giardina Read More
vr business

Dreamscape Immersive Secures $20M AMC-Led Series B For Movie Theater VR, by David Jagneaux

Today VR startup Dreamscape Immersive announced via TechCrunch that they’d secured a Series B funding round of $20 million, led by AMC. The company previously gained funding from the likes of Steven Spielberg, Warner …

Dreamscape Immersive Secures $20M AMC-Led Series B For Movie Theater VR, by David Jagneaux Read More
vr movie

How VR-Like Immersive Experiences Can Be Produced For Real Screens, by Seth Porges

The appeal of VR content lies in its ability to endow the viewer with a sense of agency and a sense of immersion. Well-executed experiences completely surround the audience, with no bezels or screen …

How VR-Like Immersive Experiences Can Be Produced For Real Screens, by Seth Porges Read More
augmented reality / vr business

Here Come The Holograms, by Charlie Fink

In virtual reality, the more realistic the digital world, the greater the demand for fidelity. The greater demand for fidelity, the greater the demand for bandwidth. Nothing is more demanding than cinematic realism. …

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vr production

The Amazing Ways Companies Use Virtual Reality For Business Success, by Bernard Marr

Virtual Reality hit the mainstream recently with the arrival of affordable, consumer-friendly headsets. Already businesses are keenly embracing the opportunities created by this amazing technology. That isn’t surprising, given the possibilities it creates …

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