Nokia has reduced the price of its high-end VR camera Ozo by $15,000. The new global price-tag for the teardrop-shaped device, which captures 360° spherical video and 360×360 surround sound to create immersive content for viewing via virtual reality devices, is $45,000.
Nokia is also expanding availability of Ozo, announcing it will be launching in the Chinese market — taking pre-orders from next month with a scheduled ship date of October. It’s partnering with Chinese online video company LeEco in the market, to distribute Ozo content via its VR division, LeVR.
Ozo was unveiled by Nokia last December, with a $60,000 pre-order price-tag and a ship date of Q1, initially targeting the US and European markets. The camera is aimed at professional content makers such as filmmakers and broadcasters wanting to expand their output into a nascent format — with Nokia pushing for a first mover advantage in the professional production VR space.