THX Sold to Gaming Firm Razer, Eyes Virtual Reality Expansion, By Carolyn Giardina

http://www.thx.com
http://www.thx.com

Razer aims to reach into “broader areas of entertainment.”

THX, the San Francisco-based company that was originally founded by George Lucas in 1983 to improve cinema sound for Return of the Jedi, has been acquired by gaming brand Razer for an undisclosed sum.

Under its new owner, the company, which was spun off from Lucasfilm in 2002, plans to maintain its work in cinemas, the home and mobile, while expanding into new areas of entertainment including virtual and augmented reality.

“This acquisition will allow us to reinforce Razer’s leadership in gaming and extend the brand into broader areas of entertainment, while at the same time empowering THX to develop into a global powerhouse, independently,” Razer co-founder and CEO Min-Liang Tan said Monday in a statement.

Per the agreement, THX’s management and employees will remain with the company, which will operate as an independent entity.

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