What is augmented reality (AR)?
Augmented reality is the technology that puts virtual objects into the real world either through an AR headset or by using the camera on a phone or tablet. Users then interact with those virtual objects from the screen, and the line that separates the virtual from the real world becomes a bit fuzzy. The bunny ears and mustaches of selfie filters are one of the most obvious applications, but augmented reality was also the technology behind the Pokémon GO video game that launched in 2016 and quickly became an obsession for many around the world as users chased Pokémon characters around public areas. We’re just at the beginning of the possibilities and as augmented reality matures it is expected to change many things from how we work to how we play, learn and connect.