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Tag: apple

cameras / virtual reality / vr business / vr gear

Apple hires Jaunt VR founder and multi-camera 3D expert Arthur van Hoff, by Jeremy Horwitz

April 10, 2019April 10, 2019

Apple’s depth-sensing iPhone cameras have already enabled features such as Face ID and portrait mode photography — now the company has hired 3D camera expert Arthur van Hoff to serve as a senior …

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Apple hires Jaunt VR founder and multi-camera 3D expert Arthur van Hoff, by Jeremy Horwitz Read More
augmented reality

Facebook And Apple Are Serious About Augmented Reality, by Bernard Marr

August 8, 2018

What is augmented reality (AR)? Augmented reality is the technology that puts virtual objects into the real world either through an AR headset or by using the camera on a phone or tablet. …

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Facebook And Apple Are Serious About Augmented Reality, by Bernard Marr Read More
ar headset / cinematic vr / virtual reality / vr business / vr gear / vr headset

Apple is reportedly building an insane ’16K’ VR headset, by Lucas Matney

April 27, 2018

Apple has long been rumored to be working on a pair of augmented reality glasses, but a report today suggests that they’re looking to compete with Google, Microsoft and Facebook in the virtual …

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Apple is reportedly building an insane ’16K’ VR headset, by Lucas Matney Read More
vr software

Apple embraces VR video with 360-degree and 8K support for Final Cut Pro X, by Jon Martindale

December 14, 2017

Apple has firmly embraced 360-degree video with its latest update for Final Cut Pro X that lets users edit video especially for virtual reality. The update also introduces a number of additional features …

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Apple embraces VR video with 360-degree and 8K support for Final Cut Pro X, by Jon Martindale Read More
ar headset / augmented reality / vr business

The Mira Prism turns your iPhone into an augmented reality headset for $99, by Adi Robertson

July 19, 2017

When I first put on the Mira Prism augmented reality headset, I was skeptical. AR is a proven concept in fields like surgery and mechanics, but nobody’s made a good pair of glasses …

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The Mira Prism turns your iPhone into an augmented reality headset for $99, by Adi Robertson Read More
ar headset / augmented reality

The smartphone is eventually going to die, and Apple, Google, Microsoft, and Facebook are racing to kill it, by Matt Weinberger

July 18, 2017

These are the quiet times. From April to June, tech’s biggest companies all held their annual mega-events, laying out their grand visions for the next 12 months or so. Facebook kicked it off in …

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The smartphone is eventually going to die, and Apple, Google, Microsoft, and Facebook are racing to kill it, by Matt Weinberger Read More
augmented reality

Apple’s AR is closer to reality than Google’s, by Vlad Savov

June 26, 2017June 26, 2017

Apple has often been accused of acting like it invented things that others have been doing for years. That complaint is not without merit, however Apple can lay claim to transformingexisting things into …

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Apple’s AR is closer to reality than Google’s, by Vlad Savov Read More
vr business / vr gear

Apple’s new iMacs have better screens, USB-C, and VR support, by Chaim Gartenberg

June 5, 2017June 5, 2017

Apple has announced updates to its iMac line at WWDC, giving its all-in-one desktop more powerful specifications and the latest Intel chips. Apple is bringing Intel’s 7th generation Kaby Lake processors to the …

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Apple’s new iMacs have better screens, USB-C, and VR support, by Chaim Gartenberg Read More
vr business / vr production

Revamped Mac Pro to Address Current Model’s Shortcomings in VR and High-End Cinema Production, by Mitchel Broussard

April 13, 2017

In the midst of a flood of reveals and announcements surrounding the Mac Pro and iMac, Apple today gave a hint as to what the upcoming Mac Pro will be able to accomplish …

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Revamped Mac Pro to Address Current Model’s Shortcomings in VR and High-End Cinema Production, by Mitchel Broussard Read More
augmented reality / vr business

Tim Cook wants Apple to make your life better with AR, By Jonny Evans

October 14, 2016October 14, 2016

Apple CEO, Tim Cook, is hyping Apple’s augmented reality plans again, stressing his company’s goal to create solutions that “amplify” human contact. “Augmented reality will take some time to get right, but I …

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Tim Cook wants Apple to make your life better with AR, By Jonny Evans Read More

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