Virtual reality (VR) and augmented reality (AR) are quickly making their way into the mainstream. Just go to your local shopping mall and you can play around at a VR kiosk. And the AR game Pokémon Go is a smash hit.
But it’s not just fun and games. As recent industry research shows, the technologies are being deployed — or will be soon — in a variety of industries and for a number of applications.
A September 2016 study by Yeti LLC, a design and development studio that helps customers improve their product development processes, provides an interesting look at the emerging market.
The report, “The State of Virtual Reality – 2016”, based on a survey of more than 100 product developers in the US that Yeti conducted in the second and third quarters of 2016, showed that 85 percent of those surveyed said they either already have VR projects underway, or will do so within one to two years.
The majority of the respondents also already have at least one VR-capable developer on staff, but recognize that they are not yet staffed to handle their larger VR-related ambitions.
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