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augmented reality / virtual reality / vr business

Virtual and Augmented Reality Will Reshape Retail, By Dan McKone, Robert Haslehurst and Maria Steingoltz

September 14, 2016September 17, 2016

Your camping trip is coming up. You and a friend go shopping for a tent. Spotting one you like, you both crawl inside to check the capacity. But there’s something unusual about this …

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Virtual and Augmented Reality Will Reshape Retail, By Dan McKone, Robert Haslehurst and Maria Steingoltz Read More
augmented reality / virtual reality / vr business / vr production / vr software

Exclusive: Why Apple CEO Tim Cook Prefers Augmented Reality Over Virtual Reality, By Paul Blake

September 14, 2016September 17, 2016

In an exclusive interview with ABC News, Apple CEO Tim Cook said he favors augmented reality (AR) over virtual reality (VR), and suggested the emerging technology may be more commercially viable because it …

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Exclusive: Why Apple CEO Tim Cook Prefers Augmented Reality Over Virtual Reality, By Paul Blake Read More
augmented reality / virtual reality / vr audio / vr business / vr software

Google’s VR Cardboard Camera app is coming to iOS, by Adi Robertson

September 12, 2016

The odds of you using Cardboard Camera, Google’s simple app for creating 360-degree VR images, just got significantly higher. The tool, which has so far only been available on Android, is now available …

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Google’s VR Cardboard Camera app is coming to iOS, by Adi Robertson Read More
augmented reality / virtual reality / vr gear / vr headset

You absolutely need to pre-order PlayStation VR – here’s five reasons why, by Brett Phipps

September 3, 2016September 3, 2016

OPINION Games Editor, Brett Phipps, is convinced PlayStation VR is a hit in the making. Read why. When the Oculus Rift arrived in the TrustedReviews offices I could barely contain my excitement. Having …

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You absolutely need to pre-order PlayStation VR – here’s five reasons why, by Brett Phipps Read More
augmented reality / cinematic vr / virtual reality / vr games / vr gear / vr headset

eyeForce VR Headset, 210° FOV

September 3, 2016September 3, 2016

  Different view, different world! You put on the head-mounted display. A fantastic, new world? Maybe something else. There are also black edges along the bilateral part of your eyes, keeping you separated …

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eyeForce VR Headset, 210° FOV Read More
augmented reality / vr software

MyDream Interactive’s LightVR offers virtual reality desktop for multitaskers, by Dean Takahashi

September 3, 2016September 3, 2016

MyDream Interactive is unveiling its LightVR virtual reality desktop interface for people who like multitasking with multiple screens. The immersive desktop interface is aimed at opening VR — which could be a $30 …

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MyDream Interactive’s LightVR offers virtual reality desktop for multitaskers, by Dean Takahashi Read More
augmented reality / virtual reality / vr business / vr games / vr gear

Virtual reality abounds at PAX as giant game event opens in Seattle, by Todd Bishop & Ted Levy

September 2, 2016

Virtual reality has officially arrived, if the convention floor at PAX West is any indication. VR experiences are seemingly around every corner at the gaming extravaganza, which began today in Seattle. Game developers, …

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Virtual reality abounds at PAX as giant game event opens in Seattle, by Todd Bishop & Ted Levy Read More
augmented reality / vr business / vr content

Hot new app uses augmented reality to bring concerts to your living room, by Andy Meek

September 2, 2016

A startup team based in Ireland that includes some ex-musicians and fans of the potential inherent in augmented reality is building a company to essentially prove what Shakespeare wrote about all the world …

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Hot new app uses augmented reality to bring concerts to your living room, by Andy Meek Read More
augmented reality / virtual reality / vr business / vr content / vr games

Sony’s Games Guru Races Zuckerberg for Lead in Virtual Reality, by Yuji Nakamura and Takashi Amano

September 1, 2016September 1, 2016

Shuhei Yoshida has reason to celebrate. The head of Sony Corp.’s games development is six weeks away from the introduction of its first virtual-reality headset and demand seems promising. The $399 headset is …

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Sony’s Games Guru Races Zuckerberg for Lead in Virtual Reality, by Yuji Nakamura and Takashi Amano Read More
augmented reality

Augmented reality offers new way to shop, by Jennifer Van Grove

August 29, 2016

Close your eyes. Can you picture that sofa you’re coveting in your living room? Now, open your eyes and pull out your phone — because edgy furniture stores are giving you a tool …

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Augmented reality offers new way to shop, by Jennifer Van Grove Read More

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